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The Audible-Ready Podcast

Apr 28, 2020

You know how important Champions can be to your sales process. But, how do you test them? 

How do you ensure that your Champions are really able to articulate your value and differentiation? 

We define Champions as: 

  • people who actively sell on your behalf
  • have a vested interest in getting the deal done 
  • have power and influence within the company

 In this podcast, John Kaplan breaks down key ways to test your Champions, including: 

  • Key things to watch out for that may signal trouble in your deal
  • The three things you need to enable them on
  • How to find the gaps in your Champions understanding of your solution

Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.


Additional Resources; 

How to write a Champion letter