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The Audible-Ready Podcast

Apr 28, 2020

You know how important Champions can be to your sales process. But, how do you test them? 

How do you ensure that your Champions are really able to articulate your value and differentiation? 

We define Champions as: 

  • people who actively sell on your behalf
  • have a vested interest in getting the deal done 
  • have power and...


Apr 21, 2020

NOTE: This episode was recorded prior to the Covid-19 Pandemic. John’s advice is still applicable, but please understand we didn’t have the current context when recording. 

In this podcast, John Kaplan talks through key areas to assess in your own organization after a less-than-stellar quarter, including: 

  • How to...


Apr 14, 2020

Elite leaders make the choice to work at their craft. 

In this episode, John Kaplan shares a few lessons he’s learned as a sales leader, the mantra he follows and the one new hire that became an example of what not to do as a sales leader. 

Check out this and other episodes of The Audible-Ready Podcast at


Apr 9, 2020

Our own John Kaplan tells his own story of a time when he had to decide what it meant to be uncommon.

It’s the story that brought the often-heard phrase, “Who’s doing this?!” that many of you have heard in our Command of the Message® training.

This episode is meant to bring you some motivation and inspiration...


Apr 7, 2020

Every company needs to have alignment around the answers to the Essential Questions: What problems do you solve? How do you solve those problems? How do you solve them differently and/or better than the competition? And, where have you done it before? 

In this episode, John Kaplan talks through how you can use our...