Oct 20, 2020
If your pipeline deals are at risk because your buyers choose to “do nothing” rather than move forward, this is the podcast episode for you.
“Do Nothing” is often a key competitor as we maneuver through the sales process and there are key things salespeople can do to win against this option.
In this episode, John Kaplan breaks down three fundamentals elite salespeople use to sell and win against a “do nothing” buyer mindset.
Here are some additional resources on selling against “do nothing”: