Nov 10, 2020
We often find ourselves explaining how our sales messaging initiatives intersect with our sales qualification initiatives. When wondering what should come first, sales leaders often have to critically analyze their organization’s sales challenges and prioritize next steps accordingly. Easier said than done ...
Brian Walsh covers how you can assess gaps in your sales messaging and qualification processes to chart an efficient path to scalable, revenue growth. He covers:
- Key questions to consider when prioritizing the best initiative to drive sales impact
- An analysis of the PBOs and benefits from each initiative as they relate to top sales effectiveness concerns (forecasting, margins, etc.)
- How sales messaging and qualification initiatives work together to power predictable revenue growth
Here are some additional resources on Sales Messaging & Qualification :